Sentinel Forge
GAMING INDUSTRY / 2026.07.04

How the Steam Personal Calendar affects your launch

Let’s talk about Personal Calendar.Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists. In Valve’s words“The contents of this tab…

How the Steam Personal Calendar affects your launch

Let’s talk about Personal Calendar.

Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists. 

In Valve’s words

“The contents of this tab have been updated in response to player feedback in order to better capture the most anticipated releases of the coming month.

Steamworks Blog – Please read the official blog post about it here

This of course did not go over well with the indie community.

Then, Valve suprised us with a new widget called Personal Calendar that gives you more time on the front page of Steam and by extension more wishlists before launch. Please read the official Steamworks blog post about Personal Calendar.

It turns out Personal Calendar is great and an incredibly positive boost for indie game devs and is a welcome addition. The whiplash of all these algorithm changes triggered the 3-stages-of-algorithm-grief-acceptance that circulate among indie game dev communities. 

Let me explain….

The 3 stages of algorithm grief